A podcast for women building intentional businesses and brands

rooted in strategy,
not just aesthetics.

Let’s Talk Branding

Hosted by brand strategists and designers Jaime Wright and Jessie Ford, each episode breaks down how to create authentic brands that build trust and stand out.

Whether you’re feeling stuck, overwhelmed, or just want to get branding right, we’re here for honest, approachable conversations about the real work behind memorable brands.

Episode Themes

What strikes your brand fancy? We’ve created some categories to help you listen!

Personal Branding

For listeners building or developing their personal brand:

Episode 2: Just Be Yourself: How Authenticity Actually Builds Brand Confidence
Episode 6: When It's Time to Build Your Personal Brand (And When It's Not)
Episode 12:Building an Authentic Personal Brand that Supports Your Business Goals
Episode 13: How to Prepare for a Brand Photo Shoot (With Brand Photographer Jama Finney)

Brand Foundation & Strategy

For listeners building or refining their brand from the ground up:

Episode 1: Strategy + Style: The Two-Part Formula for Brand Longevity
Episode 8: Why Every CEO is a Chief Brand Officer (Whether They Know It or Not)
Episode 14: The Four Pillars: How Branding, Marketing, Advertising, and PR Work Together
Episode 17: How Your Brand Strategy Actually Supports Marketing and Operations
Episode 19: Is Your Brand Actually Working? How a Brand Audit Reveals the Truth

Visual Branding & Design

For listeners focused on the "style" side of branding:

Episode 4: Unlocking Design Wisdom: Lessons From the Experts
Episode 9: Start Simple: Essentials for Building Your Brand Without Breaking the Bank
Episode 13: How to Prepare for a Brand Photo Shoot (With Brand Photographer Jama Finney)
Episode 18: Break Out of Your Creative Rut: Four Methods for Finding Brand Inspiration

Brand Evolution & Refresh

For listeners reconsidering or updating their existing brand:

Episode 5: Putting Your Audience First: Brand "Boos and Do's" That Matter
Episode 10: Learning From Legacy Brands: Case Studies That Work for Small Businesses
Episode 16: Testing, Pivoting, Repurposing: The Real Story Behind Our Podcast
Episode 19: Is Your Brand Actually Working? How a Brand Audit Reveals the Truth

Practical How-To

For listeners tackling specific brand tasks:

Episode 3: What's in a Name? How to Choose a Brand Name That Actually Works
Episode 6: When It's Time to Build Your Personal Brand (And When It's Not)
Episode 9: Start Simple: Essentials for Building Your Brand Without Breaking the Bank
Episode 13: How to Prepare for a Brand Photo Shoot (With Brand Photographer Jama Finney)
Episode 18: Break Out of Your Creative Rut: Four Methods for Finding Brand Inspiration

Learning From Case Studies

For listeners who learn best through real examples:

Episode 1: Strategy + Style (Dolly Parton case study)
Episode 5: Putting Your Audience First: Brand "Boos and Do's" That Matter
Episode 10: Learning From Legacy Brands: Case Studies That Work for Small Businesses
Episode 20: Which Comes First: Product, Brand, or Trend? (Poppi, Band-Aid, Burger King examples)

Meet Your Hosts

Jaime Wright

Jaime is the founder and CEO of Embellished Brands, a boutique branding agency built to support women-led small businesses and nonprofits ready to lead with intention.

With over a decade of experience in brand design and marketing, she blends sharp strategy, creative flair, and encouraging real talk to help founders amplify their impact — without sacrificing style or soul. Fueled by faith and a commitment to lifting others, she helps women build brands rooted in clarity, confidence, and purpose.

Jessie Ford

Jessie is the founder of Untethered Design Studio, a boutique creative studio helping women-led brands rise above the ordinary.

With over a decade of experience, she blends strategic insight, elevated design, and a refined creative eye to create brands that are both memorable and meaningful. A lifelong equestrienne, she brings discipline, resilience, and grit far beyond the arena. After navigating major back surgeries, she turned that perseverance into purpose — helping female founders refine their identity, lead boldly, and create brands that leave a lasting impression.